Books by Ori Brafman

One interesting thing about cognitive biases – they’re the subject of so many books these days. There’s the Nudge book, the Sway book, the Blink book, like the one-title book, all about the ways in which we screw up. And there are so many ways, but what I find interesting is that none of these books identify what, to me, is the single, central, most important way we screw up, and that is, we tell ourselves too many stories, or we are too easily seduced by stories. And why don’t these books tell ...

There is more on the way in behavioral economics.  There is Sway: The Irresistible Pull of Irrational Behavior , by Ori and Rom Brafman and Nudge: Improving Decisions About Health, Wealth and Happiness , the defense of voluntary paternalism from Richard Thaler and Cass Sunstein, due out later this June and April respectively.