Books by Ryan Holiday

Third, individuals should read and cultivate Stoic philosophy in themselves, whether explicitly or as they might pick up from a best-seller . More self-reliance and less dependence on social cues for doing the right thing will increase economic performance.

The author is Ryan Holiday and the subtitle is Confessions of a Media Manipulator .  Anyone interested in the economics of blogs or new media should read this book, replete with and indeed emphasizing seamy tales of manipulation, etc.  Think of it as Upton Sinclair on the blogosphere, and you will even find an anecdote about Marginal Revolution.