Books by Steven Levy

4. In the Plex: How Google Thinks, Works, and Shapes Our Lives , by Steven Levy.  I haven’t finished this yet, but so far it is excellent and full of substance.  Unlike a lot of company histories, it has a lot of economics, whether it is Google rediscovering the second price auction technique or the company having to hide how much money it was making from ads.  I had my doubts about a book on so popular a topic, but this one delivers.